Engage
Connecting with your clients
Attracting the client is only half the job; you need to know how to engage them and keep them interested in what you have to offer. We are experts in market research, which means we can provide you with cost-effective ways to know and engage your clients, from survey creation to workshops and conducting the research for you where it is necessary. It is not only the market that we can help you survey; we can also help you survey an equally important aspect of your organisation, I.e. your staff. This kind of survey will focus on their needs and the gaps and deficiencies in their toolsets. It is a way to get their input and opinion on what is working effectively within your organisation and needs to be changed or improved upon. Through this survey, we engage the staff who are the users of the system and explore the possibility of an improvement in the organisation with them. This will essentially boost productivity as it is a morale booster while also helping to identify what works and doesn’t.
At Innovation RX, you can design the survey to suit your culture and give you a full image of where the particular frustrations, higher priorities, and resistance to change lie within your organisation
Survey results are used to determine the frustrations, capabilities, areas of concern, issues that can be resolved easily, and lots more within your organisation or the market. Through the survey, the time, efforts, and resources spent on planning are greatly minimised. The market research also includes matters related to culture or change so that we can determine what and how best to initiate the change process.
Leading change through the use of Cultural Levers
We had discovered that the most successful deployments within an organisation only happen when it was led by the senior managers in the organisation. The major reason most organisations don’t attain the level of adoption they want is that while senior management encourages the staff to adopt the system, their own level of adoption is usually limited as they claim to be too occupied for full adoption. The problem with this is that if the senior management cannot practically show the benefit of the tools or systems by using them, the staff too will consider it to be a chore. It is, therefore, usually left to the management to set a worthy example for the staff in all areas, especially when the organisation is trying to evolve and improve its operations by adopting new systems.